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Is Too Faced Cruelty Free And Vegan In 2024? Ethical Cosmetic Brands

If you're a fan of cosmetics, then you've probably wondered this question yourself, is Too Faced cruelty free? Learn more about completely cruelty-free makeup and vegan brands in this article. We'll show you that vegan products can be done without a test on animals!

Is Too Faced Cruelty Free? Status in 2024

So you're wondering if Too Faced cosmetics is really as ethical as they're endorsing themselves to be. The good news is, Too Faced does not test on animals. However, not all of their products are vegan.

Too Faced is officially certified as cruelty-free by PETA's Beauty Without Bunnies program. They do not conduct animal testing on their products or ingredients and do not sell in countries like China, where animal testing is required.

While Too Faced does offer some vegan products, not all of its products are vegan. They use ingredients like beeswax and carmine in some products. So if vegan cosmetics are important to you, check the product details for each item.

Too Faced sources some ingredients from suppliers that do tests on animals, though Too Faced themselves do not conduct or commission any animal testing. If you want to avoid supporting brands that work with suppliers that test on animals in any way, Too Faced may not meet your standards.

In summary, while not all products are vegan, Too Faced is cruelty-free. For some, their ethical status is enough; for others, their parent company and supplier issues remain a concern.

As with any brand, it comes down to your own ethical priorities and where you draw the line. The choice is yours!

Too Faced Sold To Estée Lauder

Estee Lauder aisle in an airport

In 2016, Estée Lauder acquired Too Faced for $1.45 billion. For many consumers, this was disappointing news. Estée Lauder is not a cruelty-free company and does animal testing when required by law. However, Too Faced has stated that they will remain true to its principles.

Too Faced was founded in 1998 by Jerrod Blandino and Jeremy Johnson. They built the brand to be vegan, cruelty-free, and paraben-free. After being acquired, Blandino and Johnson remained co-presidents and promised to uphold the brand’s values. So far, they have kept that promise.

Too Faced does not test any of its products or ingredients on animals. They do not sell in mainland China where animal testing is required. Too Faced also does not buy any ingredients from animal testing suppliers. Their products are certified by various organizations.

However, some argue that by being owned by Estée Lauder, Too Faced indirectly supports animal testing. Estée Lauder’s unethical brands, like MAC, Clinique, and Bobbi Brown, perform experiments on lab animals and sell in China. Some of the profits from Too Faced sales may go to Estée Lauder and support those brands.

Stop The Test On Animals

There are many reasons we should stop this practice, the first being that it is highly unethical as it goes against animal rights. Subjecting these creatures to unnecessary harm in order to produce vanity products is just plain cruel and abhorrent, something which we should all fight against.

Aside from this, however, it's also simply impractical. Animal experimentation has great scientific imitations due to the fact that our bodies are just too different from each other. The testing done here is simply a waste of resources.

It's not like there are no alternatives, either. Plenty of advancements in the biology field, such as in vitro testing and computer models, make animal testing far too redundant and outdated. Aside from being cheaper and ethical, they also produce much more reliable results.

Other Cruelty-Free Brand Of Cosmetic Vegan Product

Woman doing makeup on her friend with vegan and cruelty-free brand

Tarte: This popular company reports that they never test their finished products on animals and that they seek out suppliers with the same standards. Tarte has registered their brand practices with PETA, and the organization certifies that Tarte does not use animals. They also have a line of vegan-friendly products made with no animal-derived ingredients.

Caswell Massey: A high-end beauty products company well-known for its soaps, lotions, and fragrances. Caswell Massey does not test their products or the ingredients in them on animals. They are certified as cruelty-free by both PETA and the CCIC (Coalition for Consumer Information on Cosmetics).

Josie Maran: Known for its popular argan oil and other beauty products, Josie Maran describes their philosophy as “Luxury with a Conscience.” They report that they are a cruelty-free company that does not use animals to test their products and don’t allow their suppliers to conduct animal testing on their behalf. They are listed on the PETA website as cruelty-free as well.

Murad: Murad makes a variety of high-end skin care products. They list “protecting animals” as one of their core company values and certify that they test their products on people and use ingredients that have not been animal tested. They also report that they sponsor animal rescue groups. PETA lists Murad as a cruelty-free company.

So go ahead and indulge your taste for the finer things, like our bunny shirts, while you show your love for animals… all our adorable bunny pets approve of these companies!


Is Too Faced Gluten-Free?

The majority of their products are gluten-free. Check the ingredients list to ensure that the one you've bought is one of them. However, be wary of the fact that while the possibility of cross-contamination is flimsy, it is still there.

Why do cosmetic companies test on animals?

Some countries still require animal testing by law. Companies that sell in these countries may test to comply with regulations. Many consumers and advocacy groups argue that animal testing for makeup is unethical and unnecessary. As alternative testing methods become more advanced and accepted, more brands are going cruelty-free.

How can I help end cosmetic testing on animals?

There are a few ways you can help put an end to cosmetic testing on animals:

  • Buy from cruelty-free and vegan brands like Too Faced. Supporting these companies shows that there is a demand for ethical products.
  • Sign petitions to end mandatory animal testing laws in other countries. Many petitions can be found on sites like
  • Contact lawmakers and government officials and urge them to ban testing on animals. Let them know why this issue is important to you.
  • Donate or volunteer your time with organizations like PETA, The Humane Society, and Cruelty Free International, working to end cosmetic animal testing.
  • Spread awareness about this issue on social media using hashtags like #crueltyfree and #endanimaltesting. Educate others about cruelty-free and vegan cosmetic options.
  • Choose to buy from companies that do not sell in countries where animal testing is required, like China. Some popular cruelty-free brands that do not sell in China include Kat Von D, Charlotte Tilbury, and Milk Makeup.

By taking action, each person can make a difference in creating a more ethical cosmetic industry. Every signature, purchase, donation, and social share counts towards building a future without testing on animals.

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